Fourth Edition | Marquis Who’s Who Insight 13 Bruce Jerry Kelman, PhD, DABT, ATS, ERT Toxicologist, Consultant Bellingham, WA www.marquistopscientists.com/2021/08/31/ bruce-kelman What is the most important issue/ challenge you are dealing with in your industry? For toxicology, there has been an over-emphasis on the mechanism of how people are adversely affected by chemicals and an under-appreciation of the importance of exposure. If a mechanism doesn’t happen at the exposures people are experiencing, the mechanism really is not relevant to what is making people sick. What innovations or technologies do you feel will shape the future of your industry? New tools for looking at how genes function and instruct the body are leading to breathtaking advancements. For example, mRNA technologies have allowed researchers to make incredibly safe and effective vaccines in a fraction of the time needed previously. Dr. Anthony Wayne Middleton Jr. Urologist, Educator The University of Utah Salt Lake City, UT www.anthonywmiddleton.com What is the most important issue/ challenge you are dealing with in your industry? Two decades ago, we were developing managed care and now it’s evolving with new plans, deductibles, and new ways of managing payments to physicians and hospitals. What innovations or technologies do you feel will shape the future of your industry? Telemedicine. Working at the VA, probably half of our patient interactions are conducted using Zoom or something similar. I think that telemedicine is something that will persist even when the pandemic is over. Developments can occur in a patient’s life that you might only pick up on physical examination without the patient telling you. So, there’s good and bad in it. Gail L. Hayden Director CA Farmers Market Association Walnut Creek, CA www.whoswhoofprofessionalwomen.com/ listee-features/gail-hayden How do you feel your industry has changed/evolved? Markets are the second-oldest profession. I think that people are excited to experience the food of other cultures, but I think that they are also after flavor and they want good, healthy food. Within the last 20 years, there has been a change in how people view food. Many see food as fuel and they’ve realized that if they eat well, they feel good. What excites you the most about your industry? It’s a chance for all cultures to come together over good food and it provides the ability to exchange the best things about different foods. It helps to keep the local economy flourishing and local farms operational instead of having to rely on other countries.