To thrive, businesses need three foundational pillars: vision and values, expertise and execution, and processes and pathways. BEVERLY CORNELL Owner, Reputation and Growth Strategist BC & Associates Marketing Corporation Linden, NC https://bcassociatesmarketing.com/ Before her current business ventures, Beverly Cornell honed her marketing and social media strategies as the Director of Awesome at a start-up tech company, Mango Languages. In 2007, she founded Global Business Perspectives, an online resource and podcast for small businesses looking to expand internationally, and led it until 2011. Her career includes roles such as Marketing and Sales Director at Iterotext Translation Services and Marketing and Business Development Manager at PALS International. She began her career as an Account Manager at BBDO, working directly with Chrysler Advertising and Marketing. Alongside her entrepreneurial goals, Mrs. Cornell is a celebrated author, publishing "Marketing for Entrepreneurs: The Quick Guide to Spark & Ignite Your Marketing" in 2024. She also hosts the "Spark & Ignite Your Marketing Podcast," launched the same year. She is committed to growing her agency and team by mentoring talented individuals, sharing her expertise, and contributing significantly to branding and digital marketing. How have you navigated disruptions in your industry to remain a top professional? Navigating industry disruptions and staying at the top of our game boils down to curiosity, constant learning and a passion for innovation. We don't just follow trends – we anticipate them. One of our core values is dynamic; we're always looking to stay ahead of our customers’ needs. I’m a voracious reader, diving into industry newsletters, papers, articles, podcasts and books. Webinars and new programs? I’m all over them. I believe in learning from the best and following industry leaders closely. I also love to experiment. I was an early adopter of LinkedIn and social media for business, and I thrive on pushing new tools to their limits. For a boutique branding and digital marketing agency like ours, it’s about exploring what's out there and using these insights to serve our service-based clients better. What are two key behaviors/personality traits that allow you to be effective in your role? Kindness and a strong work ethic. I genuinely care about people and see them as more than just assets; they must be nurtured and developed. I always joke, “As long
RkJQdWJsaXNoZXIy MTQ5NDA2