Sixth Edition Marquis Who’s Who INSIGHT 15 INSIGHT MARQUIS WHO′S WHO SIXTH EDITION SUMMER 2024 as they can write, I can train them,” because I believe in helping people grow professionally. I’m committed to doing any task I ask of others, ensuring I never expect something I wouldn't do myself. I invest in understanding their goals and aspirations, frequently checking in to see if they’re finding joy in their work and identifying any challenges they face. When necessary, I arrange training and support to help them overcome obstacles. Happy employees lead to happy customers, and I firmly believe our people are our greatest and most challenging asset to find and retain. What is the most important issue/challenge you are dealing with in your industry? The biggest challenge in our industry is harnessing the power of artificial intelligence (AI). Learning to write prompts and leverage AI’s perspectives, positions and knowledge is a new superpower to boost our productivity and creativity. AI will never replace the human touch, but it’s a powerful tool to enhance our work. It’s like a calculator: you need to understand the math before using it to streamline the process. Similarly, you need a solid grasp of marketing to use AI effectively. AI is a new tool that, when used correctly, can elevate our productivity and creativity. Its ability to analyze data and identify trends enables us to make informed decisions and develop cutting-edge strategies. Embracing AI allows us to stay ahead, offering our clients innovative solutions and more efficient strategies. What innovations or technologies do you feel will shape the future of your industry? The future of our industry will be shaped by innovations that seem straight out of a sci-fi movie. Imagine walking into a store where technology and augmented reality create a highly customized and personalized experience just for you. Businesses must be more authentic and real, leveraging video and advanced tech to connect with their audience. Technology will continue integrating into our lives in ways we have not fully realized. TV has moved from our living rooms to our phones, tablets and smartwatches. Virtual reality gaming systems already create immersive experiences, hinting at what's to come. The Metaverse, AI and augmented reality are poised to revolutionize marketing, making it more interactive and engaging than ever before. We're on the brink of a new era. What excites you the most about your industry? It’s constantly evolving. There's never a dull moment, and we can never get too comfortable. New technologies and tools are emerging, becoming more accessible and affordable for small businesses. It's thrilling to see how harnessing these advancements can level the playing field. As technology becomes more widespread and costs decrease, small business owners can more easily tap into these resources. Ultimately, a small business’s success is my success. To thrive, businesses need three foundational pillars: vision and values, expertise and execution, and processes and pathways. Helping clients put these in place and watching them flourish is incredibly rewarding.
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