6 Seventh Edition Marquis Who’s Who INSIGHT KENNETH D. CANDIDO, MD Anesthesiologist, Educator Oak Brook, IL How have you navigated disruptions in your industry to remain a top professional? It’s a combination of my family, my mentors, and the strong advice they all gave me. For a year, I worked with James Olds who discovered brain stimulation reward, and I was very much influenced by the institute of which he was a part. I was the first person to demonstrate that neurotransmitters are changed by behavior and stress. I was also blessed to have done a year of research at Yale University with the man who discovered melatonin. I spent 25 years as chair at Cornell University, and all of my prior experience prepared me for that job. What are two key behaviors/personality traits that allow you to be effective in your role? My parents taught me the most important thing was to help others. Working with my brothers and sisters taught me to enjoy individuals with different ideas and approaches. Also, I couldn’t have had better colleagues. I was absolutely lucky, and I tried to treat everybody fairly. What excites you the most about your industry? Being able to work in a helpful profession is extraordinarily valuable. Psychiatry is just plain interesting. Each person has their own story — their own things that make a difference, and you get to know people very well and care about them, but you also have to be objective. BEVERLY CORNELL Owner, Reputation and Growth Strategist BC & Associates Marketing Corporation Linden, NC https://bcassociatesmarketing.com/ How have you navigated disruptions in your industry to remain a top professional? Navigating industry disruptions and staying at the top of our game boils down to curiosity, constant learning and a passion for innovation. We don't just follow trends – we anticipate them. One of our core values is dynamic; we're always looking to stay ahead of our customers’ needs. I’m a voracious reader, diving into industry newsletters, papers, articles, podcasts and books. I believe in learning from the best and following industry leaders closely. I also love to experiment. I was an early adopter of LinkedIn and social media for business, and I thrive on pushing new tools to their limits. For a boutique branding and digital marketing agency like ours, it’s about exploring what's out there and using these insights to serve our service-based clients better. What excites you the most about your industry? It’s constantly evolving. There's never a dull moment, and we can never get too comfortable. New technologies and tools are emerging, becoming more accessible and affordable. It's thrilling to see how harnessing these advancements can level the playing field. As technology becomes more widespread and costs decrease, small business owners can more easily tap into these resources. Ultimately, a small business’s success is my success. To thrive, businesses need three foundational pillars: vision and values, expertise and execution, and processes and pathways. Helping clients put these in place and watching them flourish is incredibly rewarding.
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