12 Seventh Edition Marquis Who’s Who INSIGHT ROBERT M. LANE Senior Performance Engineer Apple Inc. Auburn, CA https://www.linkedin.com/in/lanebob/ What is the most important issue/challenge you are dealing with in your industry? The most impactful area is virtualization. We have physical hardware and layers of virtualization that we put on top of the hardware. This becomes interesting; many people have said that because they’re working on a virtual machine, they think the hardware becomes unimportant. Very smart people have asked me, “Why do you look at this utilization? We work with virtual machines. These things aren’t real anymore.” In fact, they’re wrong – we’re just hiding the physical hardware. They no longer seem to care about what’s going on with the physical hardware, but the physical hardware is where the activity takes place. However, because it’s been virtualized, they think it’s not important. Virtual machines probably have the biggest impact on the quality of programming and software distribution. How do you feel your industry has changed/evolved? In the early 1980s, programmers were very good. They understood the interactions between their code and the hardware. They knew how it was going to interact when they wrote something and understood the performance implications. They've moved away from understanding those interactions. What innovations or technologies do you feel will shape the future of your industry? Artificial intelligence (AI) is still premature. If you ask it to write functions, you’ll need to debug them because they’ll be wrong. AI will eventually debug its code. Once that happens, it will change how things are done. GREG A. KREMPL, MD, FACS Professor, Department Chair The University of Oklahoma College of Medicine Oklahoma City, OK www.ouhealth.com/find-a-doctor/greg-a-krempl-md-facs/ What are two key behaviors/personality traits that allow you to be effective in your role? I am driven to do my best and to raise the bar so that those around me can achieve their best as well. What is the most important issue/challenge you are dealing with in your industry? The biggest challenge is the move toward patient-centric care and doing what provides the patient with the best experience, rather than doing what is most convenient for the staff. We are learning from those in the field of customer service and figuring out how to apply those ideas to health care. What innovations or technologies do you feel will shape the future of your industry? The biggest innovation recently was the emergence of virtual medicine. We are going to learn from this and apply the knowledge to a post-COVID-19 world. What excites you the most about your industry? The exciting thing in my field today is the same thing that inspired me in the first place, and that is impacting the lives of my patients. Having the trust of my patients and the ability to impact and improve their lives is what brought me into medicine, and at the end of the day, I go home feeling great about it.
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